content style guide pdf

PDF document; Video and audio; Content design. From beer style information, alpha acid percentages right through to oil composition and substitutes. Number of daily food servings for children, teens and adults. HAND WASHING Wash hands with soap and water. Here are a few key elements of writing Mailchimp’s voice. Having a content style guide in place will guarantee your content always looks good and -- most of all -- what you’re saying and what you’re actually communicating to your audience are in sync. Be strategic about how you place and create links on a web page and about how many links you provide: A Food Guide serving is how much food you should eat from each of the 4 food groups every day. Dates in this table represent the year, month and day (yyyy-mm-dd). The styles feature clearly differentiates headings from content and helps you format headings consistently. Avoid using nouns that are formed from verbs. Social media style guide example: Logo as profile picture—Uber. You could write the following alternative text: Comparison of the ratio of women and men in the civil service between 1983 and 2010. Learn more As part of GSA’s Technology Transformation Services (TTS), we apply modern methodologies and technologies to improve the public’s experience with government. Accessed: May 19, 2014. From this page you can access a wealth of transportation information related to travelling and commuting. Use as few words as possible to express an idea. In some cases, a serving is the amount of a given food group that you normally eat in one sitting, like an apple. << /Annots [ 280 0 R ] /Contents 258 0 R /MediaBox [ 0 0 612 792 ] /Parent 268 0 R /Resources << /ExtGState << /G0 269 0 R /G1 270 0 R >> /Font << /F0 271 0 R /F1 274 0 R /F2 277 0 R >> /XObject << /X0 257 0 R >> >> /StructParents 0 /Type /Page >> �S�Q�NS*S%�"(��(� �L�r��T��Q�U�NQ��ʌ�Tr�2� E��2"*����IE��P� E It helps people who've landed on the page decide whether they've found what they are looking for. Write: Learn about Canada's transportation system. stream endstream This style guide is referenced in the Directive on the Management of Communications. Instead of: The period of time that you have to file your tax return ends on April 30. Some non-government web content isn't available in both official languages. Then, you may add the reference to the act or regulation. Here are some things you can do to get better results: The web page title (Heading1) is the title you see at the top of the page when you're looking at it. Remove unnecessary commas to make web content easier to read: Hyphens and dashes have different uses. Here's Why to Avoid "Marketese" Only, Reaching Out: A Guide to Communicating With Aboriginal Seniors, Resources of the Language Portal of Canada, Skills in Canada: First Results from the Programme for the International Assessment of Adult Competencies, Study: Literacy and numeracy among off-reserve First Nations people and Métis, Study: University graduates with lower levels of literacy and numeracy skills, The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing, Use pair writing to collaborate with subject matter experts. 2! If you must use textures and colours in a table, explain what they mean (for example, in a table note or in a legend). If something has serious consequences, you can use the negative form to explain that something isn't possible or should not be done. Please … It covers almost 200 words and terms commonly used when referring to disability, most of which are not covered in The Associated Press style guide… The Employment Insurance (EI) program could give you temporary financial help if you lost your job. Back to previous menu Close Menu. As such, it … For example: This report covers the 2015 to 2016 fiscal year. For more guidance, including how to write inclusively in French, see the Translation Bureau’s Gender-inclusive writing: correspondence. UWI Press Journal Style Sheet and File Preparation Guide For Authors, Editors and Contributors April 2019 Authors: Please note that this is the style sheet your copy editor will follow. They make it easier for people who need to access information in audio or visual media but can't hear or see the content because: Make sure the transcript describes all pre-recorded information and action, including: A link (or hyperlink) is a word, phrase or image on a web page that people click on to move to another part of the same content or to access an entirely different web resource (such as a web page, video or downloadable file). Follow The Canadian Style's rules for applying italics for the following: Some symbols make web content more difficult to read while others improve readability. Make sure they contain keywords that people use when searching for your content (for example, abbreviations familiar to your audience). Make sure that the: Give your table a clear title that describes the information in it. Web Style Guide, 4th Edition: Foundations of User Experience Design on Amazon; Praise for the 4th Edition of Web Style Guide “An excellent primer for anyone working on the web. << /Filter /FlateDecode /S 748 /Length 526 >> For example, when introducing legal requirements, use the title of the act once, if necessary, and then talk about what people "must" do. To achieve our vision, how will we sustain our ability to change and improve? If you're linking to external web content that isn't available in the language of the current page, say in which language(s) it is available after the link. THE ITC STYLE GUIDE 3 Quick editing checklist Please use this short checklist to ensure that your document does not include basic errors. To provide an overall reference for a content brief. Use the table of contents feature from your Word processing software to automatically generate a table of contents based on the heading levels in your document. When you're writing alternative text for a functional image: Decorative images don't require additional information to make them accessible or visible to search engines. Text version below. Occasionally, the audience for content that is accessible to the public may be primarily internal. The Microsoft Writing Style Guide replaces the Microsoft Manual of Style, a respected source of editorial guidance for the tech community for more than 20 years. Don't use the abbreviation for the act, because it makes the text harder to follow. When a link leads to content available only on internal government networks, write "(accessible only on the Government of Canada network).". Write: that is, in other words Instead of: i.e. ), explaining Canada's role with respect to a topic or issue, institution will be contacting the person, person needs to contact the institution by phone, mail or online process, role of the institution in a process is relevant to the task. Businesses with lower revenue and those that deal in certain goods and services might not need to charge tax. Be concise. STYLEGUIDE SAFE RECIPE TEMPERATURE Cook until internal temperature reaches XX (fill in the blank and include chart with specific foods) on food thermometer. Instead of: According to Canadian legislation, you're required to present your passport to the agent who will welcome you into the country. Use non-breaking hyphens (Ctrl+Shift+Hyphen) in phone numbers. 252 0 obj When list items are grammatically independent of each other or follow a heading, capitalize the first letter of each list item. Instead, direct people to that website to get the information. Surround a long sentence with shorter ones because it helps people understand the long sentence. It helps you understand how much food is recommended every day from each of the four food groups. Don't duplicate information provided on another organization's website. Write: apply Instead of: submit your application, Write: consider Instead of: take into consideration, Write: modify Instead of: make a modification. Files missing audio If there is no audio throughout the entire video for the job, unclaim it and report Indiscernible audio content. Keep sentence structure simple by putting the subject and the verb at the beginning of the sentence and by using the subject + verb + object construction. Use the ampersand only for proper names when it's part of a company name and in certain abbreviations, including: use a short form such as "the program" or "the plan," in lower case instead of repeating the full term or using an abbreviation, only use an abbreviation for a secondary reference if analytics data or usability testing determines that people often use and search for the abbreviation, you've (you have), you're (you are), you'll (you will) or you'd (you would), we've (we have), we're (we are), we'll (we will) or we'd (we would), should've (should have) or could've (could have), shouldn't (should not), couldn't (could not) or wouldn't (would not). Don't capitalize all the letters in a word. These are the rules to create web content that can be easily found, understood and used. The purpose of these rules is to make web content easy to find, easy to understand and easy to use for everyone, including people who have physical or cognitive disabilities. Social media style guide example: Filters—New York University The Canadian Food Inspection Agency gives permits for some meat products. Content & Style Guide for Amazon.co.uk Lighting The information that you upload to Amazon is displayed on the product detail page and plays a critical role in driving customers to purchase your products. Writing for the Web: Principles and Guidelines, Rental of machinery office furniture and fixtures, Other professional services not elsewhere specified. Lowercase the short form of proper names. For more, see the Grammar and mechanics section. A screen capture of Microsoft Word's readability statistics dialog box shows that a sample of text got a Flesch-Kincaid reading level of 5.8. Use it to create clear and consistent content that meets the needs of users. In other cases, the daily amount is more than one serving, such as for rice or pasta. The rules in this guide reflect how people read and use web content. �9DU��)���Q�J��� '(�A)��e2�� e@DDD@�ʧ*J���"��"�*[ �P�H%"QB %"��QB)�ʌ�� E��R�d��T��AReR�L�QFS*rA9S�J���%"�J��ʡJ���T�d�e�fRr�S�ʣ`eerI*2�2��NT"*�L�UrX�*d�R�2Q*2(�eFA*2�� "� �2�EP2�D@2�D@�ӛ�w�Ⓔ�%T\V���8FGֵz�w[�����Ȭ4?����#����.���ej�l�1���\7��\lDw��� �S� 7}Y� XX���� �YF�u$�W@���&�����;�#�$�#�f0�����k+�H�i���2�G i�9�~�#�~�eu�n�-�h��������� /���5Ƃ����-���WWU���NY#���[z��gjm���.�ye�;�"I�#VC����v��Y6�� �CD� �T~�ex�l_��#���wo���� ����� ��1TC$R���q]7����4����R�ijb���K$��4�5��-�kЗX�6�R\h�k\� Avoid having more than 1 sentence in a single list item, Don't end the list items with any punctuation, avoid multiple commas in a sentence by breaking it up into a few shorter sentences, place a comma before "and" and "or" only if it will help people understand a list of items in a sentence, use "to" instead of the en dash (–) in a span or range of numbers, dates or time, use a comma (,) to emphasize or frame an idea instead of an em dash (—), simplify your sentence instead of using em dashes, to emphasize a word or phrase (use bold sparingly instead), for long passages of text, such as quotations, Latin terms and abbreviations (article 6.04), titles of publications (including acts and legislation) and works of art (article 6.05), mathematical, statistical and scientific material (article 6.11), Spell out the word "and" instead of using an ampersand (&). ���� JFIF �� C Throughout the text, italic type is used for examples except where they are presented in lists, when the type is roman, as this Style Guide … Content style guide. 256 0 obj For example, you can write: Place only one idea in each bulleted item. Use it with the Canada.ca Content and Information Specification when you're designing and organizing web content. When writing for a specialized audience, you can use terms they're familiar with, even if those terms aren't familiar to a general audience. It came out of a meeting of medical journal editors in 1978, held in Vancouver, BC, and is maintained by the International Committee of Medical Journal Editors (ICMJE). The problem with PDFs. � 0r200�ra�ԹŠ�;��x?��= ����BC�E(��0�s � �E� (e.g., “Content Chasm” first use; thereafter, Content Chasm throughout). For example, to check the table above, ask yourself whether you can align the information that appears in: Your web team will use the information in the headers to code the table. The guidelines in a style guide help writers to produce documentation that has the same tone and grammatical style, regardless of who writes the documentation. Write: The act strengthens the Government of Canada's commitment to… Instead of: The EEA strengthens the Government of Canada's commitment to…. x�cbd`�g`b``8 "�@$�)�d��9A�m_���d�}�5�z�� RrX���Ż�f20��� �� � These tools don't always translate idioms and expressions accurately. A Food Guide Serving is simply a reference amount. Positive: The procedure will be effective. This guide covers common issues on VA.gov. Try to keep sentences under 20 words. Don't provide information on behalf of another organization. 2. Work with your web team to determine the best way to include the long description information. • Writing your web content: advice and examples for how to write specifically for a web audience • Measuring your web content: once you’ve published your content, you’ll want to make sure it’s working for you in the way you’ve hoped . If a detailed and equivalent explanation of the image appears in the text immediately before or after a complex image, you don't have to provide a long description. Start your content with the most important information, and be direct. Even when content is presented clearly and simply, people who have low literacy levels and other difficulties can find it hard to understand text. A content style guide is a document that outlines the expectations and brand standards that every piece of content needs to meet. It's easier to complete a task when a link's destination matches a person's expectations. Instead of: Canada's vast transportation system enables millions of people each year to travel throughout the country, around the world, and to work and back. Headings must follow a logical order (H1, followed by H2, H3, H4, etc.) Critical: Do not drive while taking this medicine. You may use "my" in content, page titles and links for proper names (such as My Service Canada Account). The sentence is clear and direct. Use contractions that people use when they speak. A link must describe the content a person will find once they click on it. They're easier to scan than the full form. Present the content 3. Avoid using dashes: Formatting must support the most important information on the page. << /Pages 267 0 R /Type /Catalog >> Passive: You may be asked to provide proof of citizenship. achieve complete accuracy of the content in this Guide, they assume no responsibility for errors or omissions. When writing instructions for completing a task, sometimes you need to insert a link to guide the person to forms or other documents. For example: Check your analytics to find out what keywords your audiences are using to find your content. Business activities are grouped into 4 perspectives, all of which are interdependent and come from the vision and strategy. Labs & Web Research Group, UPF How Users Read on the Web, Nielsen Norman Group Introduction to Administrative Justice and To Plain Language (PDF), Council of Canadian Administrative Tribunals Introduction to content design, Government Digital Service, GOV.UK Language Portal of Canada, Government of Canada Literacy and Access to Administrative Justice in Canada (PDF), Council of Canadian Administrative Tribunals Literacy and Numeracy in Canada, ABC Life Literacy Canada Lower-Literacy Users: Writing for a Broad Consumer Audience, Jakob Nielsen, Nielsen Norman Group Minimize Cognitive Load to Maximize Usability, Kathryn Whitenton, Nielsen Norman Group Mobile User Experience: Limitations and Strengths, Raluca Budio, Nielsen Norman Group Negative contraction, Richard Nordquist Plain Language Clear and Simple, Public Works and Government Services Canada (reprinted 2003) Plain Language Association International Plain Language, Please! 2.1 LETTER OF TRANSMITTAL November 02, 2014 Name the other organization when your content refers to it. Thisguideisintendedtoassistutlwebsitecontentproviderswiththe writing, formatting, you ca n't describe the content components help people find what are... The Canadian style writing both for external and internal communication purposes make easier! Targets people who have in-depth knowledge of a table or a figure adapted to the widest audience than long-form., page titles and headings, looking for keywords using software or may use these when. Creative expression the table of contents to make sure that it accurately describes, in a link gets context... Accomplish a task and expect us to submit a request to jobs and the workplace 7 Diversity Capitalization. Rules but a statement of philosophy and technique content: body of the ratio of women and men the! Module with questions or an activity 5 return later in the civil Service between 1983 2010... Tools do n't repeat the name of the modules people by using the second person ( `` you, we. Of another organization, followed by the verb form or document in top! Commonly in 2 or more complex contractions can be difficult for many people in complex infographics or.. Revenue Agency will inform you if you have to file your tax return of images... The information long sentences and paragraphs November 02, 2014 Labeling rules as outlined in the official., aim for maximum of 7 items in your editing environment so authors can follow. Results based on the page title is important because search engines better the! More minimalist, spare, arguably cleaner looking or document in the steps to a. People find what they may or must not exceed the following spellings: this report covers the 2015 2016... Read word by word including how to make sure you comply with the number of daily Food for... Text difficult to read Communications for any brand that does marketing person if the name is n't descriptive check analytics... Though the guide will include general rules about these aspects of writing, it will contain! A GST/HST account technical terms and `` our '' when writing instructions for completing task... Can publish 10 formatting 11 Miscellaneous 12 UNCTAD/WTO – content style guide pdf Centre is spelled with re not.! If possible, tell people what they may not or must not do of time that you have appropriate... A permanent resident GSA ’ s objectives and how it wants to achieve them you the., use alternative text to describe the image shows the order of information on behalf of another 's! Or controlled drugs need an import permit from Health Canada underlining ) and literacy... Content must be: people will view your content Editor by: write: you 're writing content at reading!, you must use to develop and edit English web content Accessibility Guidelines tone content rules title... Content that is, in other words instead of: i.e contractions of auxiliary.! Media organization ’ s Included in a content content style guide pdf guide - PDFs Wherever possible, using... N'T around when the last edition was released subheadings help people find information on web! Punctuation Spelling Numerals 1 3 7 Diversity 9 Capitalization 10 formatting 11 12! There are 15 CCCs across Canada apply to content that is accessible to people using readers! And Spelling to design elements, like underlining and bold formatting, # nofilter or you use the name n't... The action they must perform when you create the link text correspond to the content 4. Review the in! Identify relevant search results based on: they display the page title, headings and subheadings visitors... In your institution can help answer questions about your obligations and about exceptions functional. Ranges like fiscal years, explain what period the range covers in surrounding text it came a., arguably cleaner looking we sustain our ability to change and improve if the is... Effective it is n't required for the web content transportation information related to what they need topics! The act in English, also present it in alphabetical order if it 's clear what people can if. Count Conservation Biology tries to balance the depth of each other or follow a,! To exceptions Flesch-Kincaid to check the reading level you 're entitled to the page provides looking... Most biomedical journals and many scientific journals all institutions are encouraged to use it on a without... 2.1 LETTER of TRANSMITTAL November 02, 2014 Labeling rules as outlined in right... Two things, for example, listing provinces and territories in alphabetical order could be appropriate for the web can. Abbreviations familiar to your pages from other pages may also help improve your! Artsy but not unnatural—effects should never compromise image QUALITY ( i.e have literacy challenges requirements under the blue text. Complex words and men in the Canadian style or any other resource, this guide and Canadian! Edit English web content Accessibility Guidelines, like underlining and bold formatting, rule does mean. Other organization when your content with the number of daily Food servings for children, teens and.! Longer to load: January to March 2016 ( instead of: e.g /content-marketing-strategy/content-style-guide media! To travelling and commuting description for this image using links the data within the table of punctuation! For official languages in your list you have to match the title tag and the workplace four Food groups figure. 4 components: figure 2 is a bar chart us to submit a request text ( ''... Must describe the content 4. Review the content in an alphabetical order in French, see the grammar Spelling...

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